Tips to Increase Your Twitter Followers

Tuesday, January 19th, 2016 at 11:00am
Tips to Increase Twitter Followers

Twitter has evolved into an essential tool for businesses and organizations. Media used to be a one-way street, where consumers could take in information, but not necessarily provide feedback. Now, the interaction possibilities are endless with the advent of social media channels. Networking with and getting to know your target audience has never been easier! Of course, in order for your social media efforts to pay off, you need to have an audience- and more importantly, you need to have the right audience. Organic growth on Twitter doesn’t happen overnight. But, with some time, and commitment, it is possible to increase your following for FREE.

Here are some tips for increasing your Twitter followers:

1. Follow the Right People

To build your followers, begin by following: your clients, business partners, suppliers, competitors, businesses in your neighborhood, and professional organizations in your industry. An easy way to do this is to import your email contacts into twitter. Pay attention to what people are saying about your company or topics that are relevant to your business. Follow influencers in your industry and offer interesting links and responses to their tweets. If you are able to provide valuable information on a popular topic, it can quickly go viral.

2. Optimize Your Twitter Bio

If users are interested in connecting with you, they will likely visit your Twitter bio, so it’s important to make sure your bio is professional and complete. Use a headshot as your avatar rather than the default profile picture. Add relevant hashtags to your bio to allow it to show up in searches. And don’t forget to promote your twitter account on your business card, marketing materials, and website.

3. Optimize Your Tweets

Tweets that contain images and links are far more likely to get clicks and shares than plain text tweets. Since the average lifespan of a tweet is only about 18 minutes on average, you should do whatever you can to make your messages stand out and get noticed.

4. Enable Your Content to be Found

Be sure to use relevant hashtags in your posts. Tweets with hashtags have at least double the engagement level as non-hashtagged tweets. Adding a hashtag to your post also allows people to find you when they search for a particular topic, which in turn will attract new and relevant followers to your page. It’s important to note that you shouldn’t overdo hashtags - don’t add more than one or two per tweet, otherwise you risk looking like a spammer. One of the most effective ways to use hashtags is to tweet using event hashtags any time you attend an event. This allows you to not only reach out to other attendees, but also allows non-attendees to follow the event. Live-tweeting events can be a great way to bring attention to your account.

5. Interact with Other Users

Respond to other people’s tweets- particularly those with large followings. Every time you respond to or retweet someone else’s content, you are increasing your chances of being seen by their followers since people can follow the conversation via the original tweet. When people tweet questions, chime in with an answer. Share other people’s content and they may just reciprocate and share yours. (Just be sure to tag their account in your tweet so it shows up in their notifications!) And don’t forget to retweet any accolades you receive from others- not only does this show you appreciate the compliments, but it also showcases your credibility to others. And last, but certainly not least, thank the people who engage with you; whether it’s replying to thank someone, retweeting them, or just favoriting their tweet, people want to feel like their thoughts were heard.

Finally, make sure you are consistent with your tweeting. Your main goal is to be seen by more people over time, so it’s essential to increase your chances of being noticed and followed by simply tweeting more often!

Have you had success using these tips or other methods? We’d love to hear about it!

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