#CUC17 Session Spotlight: Accessibility, Governance, and User Experience

By Laura Rives — Tuesday, August 29th, 2017 at 11:00am

Creating a positive user experience is a great way to promote user engagement, boost conversions, and build brand loyalty. Optimizing your site’s design and content so users can easily access and consume information starts by placing the user at the center of design.

At this year’s Cascade User Conference, presenters will not only provide tips and tricks for creating and maintaining accessible sites, but also how to prepare for impending changes to WCAG guidelines. You’ll also learn how great user experiences will lead to conversions.

Let’s take a look.

Accessibility: How to Make Your Site Accessible—and Maintain It

Speaker: Thane Webb, Web Services Coordinator, University of Nebraska at Kearney

Accessibility has become an enormous topic and effort for many areas but especially for Higher Education. Most of us are probably working to get our sites accessible and trying to figure out how to do it as well as how to maintain it. In this session, I will cover how we are handling both the retroactive accessibility fixes and the proactive things we are doing to maintain our accessibility. These include tools we are using, training we are providing our editors, and the process we use.

Section 508 Refresh: Changing Web Governance to Reflect Legal Concerns

Speaker: Johnathan Grant, Associate Director of Web Services, Indiana University Kokomo

In January 2018, Section 508 will incorporate the WCAG 2.0 AA as part of a final rule. As these changes may increase institutional liability for inaccessible web content, many institutions are considering changes to web governance to ensure full compliance. Attendees are encouraged to share how their institutions are rising to the challenge of web accessibility compliance.

Personas: Who, What, Why and How

Speaker: Linda Jayne, User Experience Architect, Cuyahoga Community College

In user experience, stories help us to understand our users. But how often are we only telling our story? At Cuyahoga Community College, we use personas as a navigation method. By getting users to self-identify with what they are trying to accomplish, we get them to the right location quicker and take advantage of our services. This presentation will dive into the persona development process and discuss how personas can help you create a good user experience for your site visitors, ultimately converting them into customers.

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